September 11, 2023
Behind Stockholm-based Happy Fluffy Cloud, there is a daydreaming trio. "We talked a lot about sleep and our personal thoughts about it. Despite people having different sleep cycles and sleep needs, most of us share a longing for a good night's sleep. Our vision was to find a duvet that would cater to that."
The friends dreamt of a fluffy duvet, a cloud that embraces you in a warm hug at bedtime. In Sweden, they couldn't find the pillow-like bolster duvets without channel seams that they were looking for. Instead, they searched abroad and eventually found what they were looking for in the Alps. There, they found the beloved traditional down duvets with fantastic qualities that later became the inspiration for Happy Fluffy Cloud.
High-Quality Goose Down
Down is nature's way of keeping birds warm; it functions as a thermostat, regulating heat and moisture. The loose structure of down creates an air layer, which insulates. The springiness in each feather keeps the duvet extra large and airy, resulting in unparalleled fluffiness that lasts year after year. Goose down is often chosen for its warmth, softness, elasticity, and insulating properties and is popular in jackets, sleeping bags, pillows, and, of course, duvets. "Down is an incredible insulating material that also breathes and transports moisture," they explain. "A high-quality duvet retains heat during very cold nights without becoming too hot during spring and fall. Additionally, the delightful, soft feeling provides sleep comfort unlike anything else."
The team behind Happy Fluffy Cloud learned more about traditional alpine duvets and the importance of getting the mixture of down and feathers just right. Happy Fluffy Cloud uses 50 percent down and 50 percent feathers from geese, a blend that makes duvets warm yet soft, fluffy, and lofty. Only European poultry is used, and production is strictly regulated with traceable farms and suppliers. Animal welfare is important at the Happy Fluffy Cloud office. Using feathers and down only from poultry for consumption was a requirement, which means the entire bird is used.
Just in time for Christmas 2019, the brand's first product was ready and received a positive response, with many orders placed immediately. With more filling than most other duvets on the market and a weight of three to eight kilograms, duvets from Happy Fluffy Cloud are like a large, soft pillow, providing a sense of comfort and relaxation—and ultimately, better sleep. "It feels like being embraced and going into a state of rest. We only have fluffy duvets in our family, and nowadays, we oversleep far too often!"
This article is published in Scan Magazine. Read the full original article here: https://scanmagazine.co.uk/happy-fluffy-cloud-sweet-dreams-with-fluffy-clouds/
Down is a natural material with unique properties. If you take care of your Happy Fluffy Cloud properly, it's an almost indestructible investment. The same applies to all high-quality down products: jackets, pillows, slippers. Follow our advice below, and your fluffy down comforter will keep you warm through many nights!
Our Happy Fluffy Cloud duvets are sewn at a small factory in Italy. The operation was founded in the 1960s and remains in the same family's ownership. Many of the machines are still there too: large drying machines for down covered in wood, and sewing machines in shiny green steel. The factory is one of the few in Europe that still handles the entire manufacturing process: from the purchase of unsorted down to the finished duvet packed and labeled with our pink clouds.
Easier to fall asleep. Deeper, dream-filled sleep. These are some of the health benefits of lowering the indoor temperature in your bedroom. The feeling of pulling up a really thick down comforter right up to a frozen nose tip also makes most people long for bedtime. A heavy, thick duvet helps the body to settle down and lie still all night, like a warm embrace.